A carefully crafted case, well researched and cleverly thought out is a must. We don't think that's enough. If the jurors don't "hear" the right stuff in the right way, your case won't be believed. We spend almost half of our time testing the effects of the testimony and the images that jurors will see and hear. We have a reputation for building persuasive, compelling presentations.
	Jurors Sometimes get Bored People today are armed with "remote control clickers." They are used to effective, dynamic communications. They're easily bored. The last thing you want is someone who wants to "change the station" when your most important evidence is being presented. Some lawyers make it worse, and confuse jurors. Our mission is to make your case riveting, compelling - to equal the high stakes involved. Because, in the end, what matters isn't what we say. It's what jurors hear, understand and believe.
	Understanding the Use of Technology In high stakes litigation, nothing is taken for granted. Did you know that there are certain colors in story boards that are more effective than others? We do. We've heard the experts, we've studied the reactions of juries, and we've watched the juries react when it's done badly. Whether your case demands a "low-tech" diagram or the latest in technology CD-ROMs or reconstruction techniques, we have access to the tools required. We also are networked with law firms all over the country ( www.primerus.com ) who have worked with thousands of qualified experts who are available to us, should we need them. We make complex ideas simple and persuasive.
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